“The biggest and brightest result was that, for the first time in three years, I was able to say to my manager that the metrics for the case studies and customer references were right on target.” Senior Marketing Manager

Customer Reference Marketing

Let your customers do the talking.

Compelling customer references are crucial to driving adoption and making sales, but reference programmes can be hard to manage and maintain consistently. A comprehensive, well-planned programme can reduce the time and money you spend scrambling for ad-hoc references, help avoid reference burn-out, and increase the number of references available for PR, marketing, and sales teams.

Projectline consultants offer unparalleled experience in customer reference programme development and management. We’ll help you build a programme that matches the right references to the right opportunities, strengthens customer relationships, and supports every request with the most qualified reference available.

Customer reference application. Working with all business stakeholders, we’ll help manage your important relationships and maximise the impact of customer references in sales cycles, marketing campaigns, events, media articles, and customer-to-customer conversations.

Global field engagement. We know the importance of gaining trust from the field by getting your sales teams involved in the process. Projectline will help you develop field incentive programmes, provide reference-process training, and share best practices.

Keeping happy customers happy. Projectline can help you develop a programme that fosters strong relationships with your customer references so that you can streamline requests, increase the volume of willing references, and make it easier for account teams to approach and recruit customers.

Progressive programmes. Projectline is active in the global Customer Reference Forum community, so we can incorporate best practices from around the world into your programme. We’ll ensure that your customer reference programme meets the mark, helping you navigate trends and stay progressive by using the most current tools and reference strategies.