Our People

Great people + Great expectations = Extraordinary results

Our diverse, talented team has extensive experience in technology, marketing, and business consulting, and all of us are focused on quality and customer satisfaction. Whether you need to manage a marketing programme, gain better insight into your business, or develop new content for print or the web, Projectline has the resources to help you succeed.

Experience. From research and planning through training and tactical execution, our people understand how to manage successful marketing programmes. We know what makes companies tick and how to take advantage of new and emerging media channels to help you achieve your business goals.

Attitude. We take your work very seriously, but we don’t take ourselves too seriously. We’re as enthusiastic and easy to work with as we are good at what we do, so you can trust us with your most important relationships.

Projectline UK

Meet Projectline's London-based team. They're growing fast, and regularly collaborate with our global team on client projects and best practices. To meet the rest of our global team, please visit our U.S. site for a complete list.

Damian Hoffman

Damian has over 10 years of experience in sales, marketing, and business development, and now lives in London where he leads Projectline's UK operations. Damian has deep expertise incorporating customer and partner content into marketing efforts, developing and managing relationships at the executive level, and ensuring messaging alignment through ads, PR, case studies, videos, industry analyst panels, and events. Prior to joining Projectline, Damian worked for Microsoft on the Platform Strategy Team, promoting the Windows platform as part of a global ad campaign. He also has experience working in the financial services sector, both in commercial banking and as an investment advisor. Damian holds a bachelor’s degree in Economics from Whitman College. It's not all work: Damian and his family are thoroughly enjoying the adventure of living in London and exploring their new home. He enjoys collecting wine and reading books about military history, and absolutely loves his daughter's burgeoning British accent. Connect with Damian: LinkedIn

Samantha Hufford

Samantha's practical experience in public relations and marketing spans the technology, government, and property management industries. As an intern at Edelman, a global public relations firm, she worked on the Microsoft Entertainment & Devices team, assisting in the launch of three new game titles for Xbox. Prior to that, Samantha served as an Assistant to US Ambassador Robert Holmes Tuttle in Embassy London, where she conducted research and provided analysis for speeches given by Embassy principals. In 2009, Samantha completed her Master’s degree with honours in Marketing from the University of St Andrews, Scotland. Samantha holds a Bachelor of Arts degree in Communications, with an emphasis on Public Relations and Broadcasting, from Washington State University. It’s not all work: Samantha enjoys an active lifestyle and sports of all kinds. She is passionate about football as a player, coach, or fan. She has an itch for travel and loves to read, write, and explore London in her quiet times. Connect with Samantha: LinkedIn

Ray Street

Ray has more than 15 years of marketing experience in the technology sector. Prior to joining Projectline, he managed his own marketing services business. Ray has also held various European roles for Lenovo, including Relationship Marketing Manager. In this role, Ray created and executed retention and communication strategies for the top enterprise customers across Europe. Whilst at IBM, Ray managed a team that produced all the marketing and sales enablement deliverables for Europe, including customer reference materials. He also worked with partners, such as Microsoft, Intel, and the Formula 1 team ATT/Williams, to fund and run marketing campaigns. Ray also has an in-depth understanding of the commercial and digital print arena having been UK Product Marketing Manager for IBM's printing systems division. Ray holds a postgraduate diploma in Marketing, awarded by the Chartered Institute of Marketing in the United Kingdom. It's not all work: Ray is interested in most sports and plays cricket (a strange English game) and volleyball during the summer. He is a keen skier and tries to get away for a week each winter. Ray supports Portsmouth Football Club. Being English, he also enjoys a pint of “real ale” in his local pub. Ray is married to Nicky and has three children. Connect with Ray: LinkedIn